2005.11

"2005 Japell Pro Collection" was held at Pet Forest Academy Tokyo, Roppongi school　(page 46)
Japell (representative Kunihiro Tsuge,Kasugai-shi Aichi) held "2005 Japell Pro Collection" at Pet Forest Academy Tokyo,Roppongi School in October 4 to 9 for the first time. Specialty shops of pet goods in east Japan visited the Collection mainly. Mr. Katsumi Tokumaru,executive sales manager,said,"We were expanding various products for specialty shop, but we still have not made a proposal that satisfies the customer in the present condition. We held the Collection for the purpose of fulfilling the products in specialty shop."
The characteristic it shows most is that the products were displayed not by the maker but by the category. The site was divided into area like "dog wear", "dog tool", "esthetique goods", "aroma goods", "shampoo", "brush", "grooming goods", "pet sheet and cat sand", "bird and small animal goods", "supplement", "training goods", "pet heater", "treat" and so on. This structure is convenient for dealers visited because it is easy to compare and examine the products of each maker if they go to the area they are interested in.

Pepco Japan opens the world's biggest possible pet hotel directly connected with Narita International Airport. 　(page 48)
Pepco Japan Holdings (president Akihiro Ogawa, Koto-ku Tokyo) offers total service of pet shop business, health care, beauty care and hotel business announced that the company opens the world's biggest possible pet hotel directly connected with Narita International Airport in December 1. The pet hotel named Pet inn ROYAL Narita Airport has 150 rooms (250 pets are able to be accommodated). The hotel, directly connected with Narita International Airport terminal 2 and multilevel parking, is not only convenient location but also offering innovative service for travelers abroad.
Pet inn ROYAL Narita Airport is equipped with Hitotoki room (the room spending a time with pet until departure time), pet clinic, trimming & spa and play gym in the 500 square meters facilities and also secures 500 square meters dog field. The 150 private rooms are consist of 11 types of room, which are suit room, deluxe room, connecting cabin, silent cabin cat deluxe room and so on. On the other hand, there are services considering pet's health like gym, indoor dog park, walk with staff, medical checkup and sending a picture monitored pet's behavior to pet owner who is on a trip in the hotel. Moreover, the hotel copes with a long stay for a half year and a year.
The hotel offers comfortable environment for pets with 24 hours system by full-time staff and not only dogs and cats but also small animals are available.

Wannyanmura is looking for pet-sitter's member shops.　(page 50)
Wannyanmura Pet Service (representative Tetsuya Yoshikawa, Machida-shi Tokyo) that is a group of Wannyanmura (president Nobuasa Masamune, Shinjuku-ku Tokyo) is going to tackle pet-sitter business. This business seems to be the strongest needs for service category in the pet industry in the future.
It is the first attempt that a company dealt with living body of dog and cat supports franchise member shops.
[An increase of demanding for pet-sitter]
Now companion animal infiltrates into daily life and pet owners wish their pet will not have any stress and spend a better life. They worry about the stress and contagion of disease caused by leaving their pets with hotel. Besides as recent trends, they raise more than one pet, so it cost a large amount of money to leave their pets with hotel. These are the reason why pet owners tend to choose pet-sitter and pet-sitter come into the limelight.

Never losing popularity of canary　(page 22)
Though the bird market is in a slump, a red canary never loses its popularity. As it is the breeding season from April to July, canaries don't sell well. But they sell well from September to following March.
Here in Tochigi prefecture, there are many tenant shops selling living bodies of bird and small animal and pet goods in home center. But as for living bodies, they sell badly as the tenant shops have to pay loyalty to home center. Sales are brisk at specialty shops rather than home centers.
The proportion of treating goods at Tatebayashi Pet (president Torazo tsubuku, Shimotsuga-gun Tochigi) was 7 (bird) : 3 (dog) ten years ago, but now it is 3 (bird) : 7 (dog). And only dog and cat are sold at pet market held once in a week.
The main reason why sales for birds have fallen off might be the influence of avian influenza. There are many cases that the neighborhood complains about selling birds, so the shops have to give up selling them.

Budgie food is selling well, and aim to produce higher quality complete bird food.　(page 22)
Budge food is selling well among the products at Natural Pet Food (president Nobuhiro Ogawa, Nishiibaraki-gun Ibaraki). Though the regulation for wild bird from last year, it seems only influence on the specialty shop whose customer is heavy user like buying 50 white-eyes, not influence on Natural Pet Food as this company mainly deals with volume sales shop. President Ogawa compares this situation to cigarette sales. "The cigarette sales at convenience store is increasing, while cigarette vending machine disappeared." The trouble is high cost for distribution instead of fall in retail price of pet product at home center.
President Ogawa told about product development in the future "A shop that has knowledge of nutrition for bird food is limited, so we need to produce complete bird food." (Interview in May, 2005)

Nikkai Center renews inside the shop.　(page 16)
Nikkai Center (representative Toyonobu Ouchi, Machida-shi Tokyo) which handles import, wholesale and retail of saltwater fish, maker and seller of ornament fish goods, and lease service of saltwater fish renewed decrepit racks and acrylic water tanks in the end of July. The old acrylic water tanks were made by workmen of Nikkai Center and used for 29 years. The shop said, "It was good timing to renew them. We would like to continue to work hard handling fish carefully."
Nikkai Center reaches 34th anniversary this year. 5 acrylic water tanks, racks and lighting were renewed this time and the passage was widened for 30cm so that customers can watch water tanks leisurely. "We revived good parts of shop remembered the old days, but the customer's eyes looking at the shop obviously changed.", said the shop.
"An ornament coral" in the water tank brought about a complete change besides the design. The tank water that we are aiming at is not only laid out with live rock but also laid out with live rock and ornament coral in fusion. By recreate a coral reef as thoroughly as possible, we can see natural movement of fish. The shop said, "Fish's movement is totally changed by ornament coral. Also it gets rid of fish's stress, so it becomes merit because we can turn out stock fish to the water tank in natural condition."

If your pet died, Tenshi-no-tsubasa will help you.　(page 32)
An exclusive package "Tenshi-no-Tsubasa" using only for lying pet body sanitarily, which is launched by Tenshi-no-Tsubasa (president Keijiro Ishiyama, Noda-shi Chiba), has been attracted.
Recently, a conception that "pet is a member of family" becomes general just as the pet loss becomes a problem. But when a pet died, the body is kept in a cardboard box as same as before in many cases. President Ishiyama said, "I have heard many stories as follows. For example, someone wanted to have an all-night wakes of pet. But because of the decomposition and smell, it was very difficult. And the other is, when the pet's body was returned to home from a veterinary hospital, it packed in the cardboard box and looked very poor. That is the start of product development."
A body is put into "angel pack" made from the material consist of special three layers which contains gas barrier system, catechin and antibacterial chemical, then it put into pochette made of silk and installed.　A soft silk futon is in the angel pack and sealed tightly so that you don't have to worry about not only leaking of smell but also infection of virus. It does not need dry ice and you may just cremate it because it does not use chloric material breaking out poisonous gas. You can see a pet's face if you pull off the top of it and you can touch if you unzip it too. Also message card to say good bye is in it.
The prices are 7,800 yen for small size (600mm x 400mm x 200mm / for cat and small dog), 10,900 yen for medium size (850mm x 520mm x 250mm / for medium size dog) and 15,600 yen for large size (1,100mm x 650mm x 300mm / for large size dog).
[Contact]
Tenshi-no-Tsubasa
TEL 04-7126-7100
FAX 04-7123-6162

A simple medical checkup kit for cat and dog is popular.　(page 31)
Pet's simple medical checkup kit "AHCS (Animal Health Care System)" is becoming the talk, which can check a pet's health condition (12 items) and nutrition balance (11 items).
A seller is Queens Co., Ltd. (representative Kimiaki Sano, Chuo-ku Tokyo) that is in the pet health service. It is convenient for pet owners like "busy", "the veterinary hospital is far from home" and "don't have a car", because you can check your pet's health without going to hospital. Also as you can check pet's health regularly with reasonable price, it is effective to prevent pet from lifestyle-related illnesses. A comment of veterinarian under contract with the company comes with a medical certificate.
The system is very simple. You just pull out about 10 hairs grooming the base of your pet's tail with a brush. Then you put them in enclosed plastic bag and send it to the company's medical checkup center with medical examination sheet filled in necessary matters. After a few days, you get the medical certificate and comment. There are "immunity system", "frame system", "muscle system", "digestion system", "respiratory system", "urinary system", "genital system", "blood", "circulatory system", "internal secretion system", "nerve system" and "sensory system" for medical checkup and "protein", "calcium", "iron", "zinc" and "vitamin B1, B6, B12, A, C, E, D" for nutrition balance check. As the measurement value and average value are marked on the graph, you can see easily whether pet has disease elements or not, or deficiency of nutrition or not" and so on at a glance.
The price is 3,700 yen each, or 7,400 yen if medical checkup and nutrition balance check are put together.
[Contact]
Queens Co., Ltd.
TEL 03-3553-0088
FAX 03-5540-3053

"Super Dog Carnival 2005" is held in Tokyo Big Sight.　(page 38)
"Super Dog Carnival 2005" that human and dog can enjoy together was held in Tokyo Big Sight (located at Ariake) from October 9 to 10. The carnival, became 7th time, was the biggest scale moved the site from Invoice Seibu Dome held in last year. And volunteer dog owners' dogs showed various performance and entertained visitors.
This event shows dogs and dog owners themselves among many events which show only dogs or living bodies which to sell. Also there is almost no precedent for the way that all the participant dogs were ordinary dogs.
There were 1,000 entries of dog from all over Japan for "7th Eucanuba Cup Extreme Championship" which decides the position of Super Athlete Dog. The dogs competed with each other aiming at the top at the grounds.